Our Philosophy


We believe that a small change in our lifestyle will have a huge and a lasting impact on our water eco-systems as well as our own health.

We are a zero-waste social enterprise based on a circular economy model that works on water conservation by creating region specific, local and 100% natural products* that don’t pollute water on usage. The backbone of it being the local women who work on this as their livelihood. We empower them with these lifelong livelihood skills which they use to further empower the urban populations towards leading a healthy lifestyle.

*Most of our ingredients are edible and found in kitchens, rest are 100% natural, sourced directly from trees & plants.

Region specific

Keeping the local climate in mind, we use region specific raw materials and curate products from the available raw materials.

We believe a decentralized growth approach is a key for sustainable development and plays a big role in the overall angle of sustainability.

When the climate of a place changes, all the things that live / can grow in that soil and climate also change. What this essentially means is that even our bodies and their functionalities adapt as per the climate we live in. And therefore, what grows in that climate is best suited for our bodies as well – Concept attributed to the NGO, 5waraj (Dialects, Diets, Dresses, Dwellings, Dances & Songs), working on grass-root sustainability. 

Moreover, this allows us to preserve local species of plants & trees by creating a demand for them, and use materials in a controlled / limited fashion as we only need to cater to the population of that specific region. Hence, it saves us from exploiting Mother Nature (which we feel usually happens if we wish to cater to the entire country or world with a single ‘standardized’ product). This also reduces the need to transport materials over long distances, helping us to reduce our carbon footprint.

Additionally, the regional approach also gives us the opportunity to be creative and source our raw materials from small vendors or even our own homes, that would otherwise be considered waste, ending up in landfills.

Hand pounded and Natural

Once the raw materials and the recipe has been identified, the raw materials are bought either directly from farmers or from local shops. These raw materials are dried by the local women, under sun or shade and then hand pounded to create powders of these materials.

Hand pounding is considered a better option for grinding materials as it retains the natural oils of materials which are lost in case of using an electric mixer. Hand pounding also allows us to save on electricity, thus reducing the carbon footprint.

These powders are mixed in various combinations and proportions to form the final product. The products are specific to different skin and body types and can also be further customized as per the requirements of customers.

We package our products in clear glass bottles as ‘clear glass’ is 100% recyclable and the bottles can be reused as well. For smaller packs we also use paper bags or cloth pouches, where the paper bags can be composted and cloth bags reused.

Skin friendly

If you can’t ingest it, your skin can’t digest it. 

Human skin is a permeable membrane. As per research, up to 60% of what is applied on our skin gets absorbed and reaches our blood stream.

Therefore, since these products are customized as per skin / body type of the customer, they benefit different body types respectively, and since the products are made of only natural ingredients (without any form of chemicals mixed in them), they nourish the skin and on a longer run, will improve our overall health as well.

How water is being conserved

Once the product is washed after being used, it gets mixed with water but doesn’t dissolve in it. This water can be directed to fields (in case of a rural setting) or collected and disposed of on plants / mud. The product particles will get mixed in soil and form manure, while the water will seep through the layers of soil and reach the aquifer without any contamination.

Alternatively, the water mixed with product particles, can be passed through a simple filtration system which would separate water from the particles and give back the pure, clean water that was used – this can be stored and reused or discharged into rivers.

Thus, conserving our rivers and her ecosystems.

Majorly, our carbon footprint includes the manufacturing of bottles and other equipment we used, like, mortar & pestle, printer, boxes, sieves etc. and transportation – for raw material, sale and delivery. Finding ways to further reduce them is one of our constant endeavours.